RESEARCH & REPORTS
Tourism is the largest industry in Greater Palm Springs, supporting 1 in 4 jobs in the region. Because tourism is such a vital part of the local economy, Visit Greater Palm Springs conducts ongoing research to not only support visitation to the destination but also track the impact of visitors.
Below, view our latest research reports as well as current tourism industry trends and updates. If you have any questions, please contact Rebecca Kirkpatrick.
To view archived research and reports, click here.
Economic Impact Reports
Tourism 2022 | Tourism 2021 | Tourism 2020 | Tourism 2019 | Coachella Valley Arena Project 2021 |
Cannabis Industry 2020 | Canadian Visitors 2017 | Potential Impact of the Salton Sea 2017
Short-Term Vacation Rental Economic Impact Reports 2022
Coachella Valley | Cathedral City | Coachella | Desert Hot Springs | Indian Wells | Indio | La Quinta |
Palm Desert | Palm Springs | Analysis of Policy Restrictions
Additional Research & Reports
VGPS TBID Marketing and Sales Analysis - 2023
Tourism Economics, an Oxford Economics company, has been retained to analyze the economic value generated by Visit Greater Palm Springs through both its leisure marketing and group sales channels for... Read More
VACATION RENTAL SENTIMENT SURVEY 2023
This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding short-term vacation rentals in their communities. READ... Read More
GPS Managers in Hospitality Survey 2022
Because Visit Greater Palm Springs is working to promote careers in hospitality and support training programs that will increase the number of qualified candidates interested in available hospitality... Read More
Labor & Hospitality Workforce Study 2022
This Workforce Study combines external data sources with Oxford Economics forecasts to clearly depict L&H employment trends, workforce demographic characteristics, and the employment outlook relative... Read More
Coachella Valley Resident Sentiment Study 2022
This study was designed to provide Visit Greater Palm Springs with in-depth insights on Coachella Valley residents’ current opinions regarding tourism in their communities. Read More
2022 Culinary & Hospitality Program Review
Conventions, Sports & Leisure International (CSL) completed a presentation report summarizing a Case Study Assessment of Culinary and Hospitality Programs Relevant to Potential Future Programs in the... Read More
VGPS BOARD AND JPA EXECUTIVE COMMITTEE PRIORITIES 2023-24
Facilitated by Coraggio Group and determined in collaboration with the Visit Greater Palm Springs Board of Directors and JPA, the organization released these updated priorities in September 2022 for... Read More
Industry Trends & Updates
March 2024: Deloitte: 2024 Travel Industry Outlook - After more than two years of consistent year-over-year gains, leisure travel may have tapped all its pent-up demand from the peak pandemic years. Is US travel demand due for a correction?
- The corporate comeback continues, but gains decelerate. While trips to build client relationships and support team collaboration remain key to business success, costs are a significant concern. Amid these efforts at prudent budgeting, US corporate travel spend is still likely to finally pass the pre-pandemic line within the next year.
- More trips or longer trips? Travelers choose their own adventure. One of the most lasting effects of the pandemic has been a shift in how white-collar work gets done. Remote and hybrid arrangements appear to be here to stay, and the share of travelers who plan to work on their longest leisure trips has surged.
- Marketing spend shifts to account for changes in platforms and demographics. As travel demand has returned and shown continued resilience to economic anxiety, the industry’s marketing spend has trended up, and travel providers have ridden a wave of pent-up demand. But as travel growth slows, there will be a greater need for more targeted marketing and for travel providers to build new strategies for a changing landscape.
Access the full report here.
March 2024: World Travel & Tourism Council 2024 - AI in Action: Use Cases & Impacts of AI in Society, Business and Travel and Tourism
- As the world emerges from the COVID-19 pandemic, travel has shown its resilience to recover and a strong demand for travel remains. But traveler patterns are likely to continue to shift into the future, with new working trends and environmental considerations changing the nature of business travel.
- Personalized Recommendations & Marketing: AI powered systems can analyze vast amounts of traveler data, such as booking history, preferences, and online behavior. This information can then be used to create personalized recommendations for destinations, accommodation, activities and more. AI
systems can also tailor marketing campaigns to individual preferences, improving customer engagement and conversion rates. - Customer Service & Chatbots: Sophisticated AI chatbots can provide instant responses to traveler queries and requests. Travel & Tourism companies can also ‘fine tune’ their AI chatbots by analyzing large volumes of customer interactions, which will improve their understanding of customer preferences and deliver more accurate and helpful responses.
- Demand Forecasting & Business Operational Requirements: AI can assist Travel & Tourism companies to predict future demand patterns and requirements. This can then help organizations to allocate resources efficiently, manage staffing levels and make better, informed decisions about inventory and
capacity levels.
Access the full report here.